Live digital satellite encryption inextricably argue the pros and cons, but look at the market operations and social benefit analysis, live satellite encryption is the development of rural market demand for an adaptation, broadcast satellite commercial operation of the first face is that of the rural market, their social benefits are significant, it will economically and effectively and quickly to solve a large number of rural residents was watching television difficult problems, speed up the process of rural residents of digital TV. TV is currently the highest in rural areas, the media coverage is the most rural residents access to information major source of the party and government information policy, public opinion of the main window, the rural population has been the difficulty in watching television by the party and state leaders attached great importance to the central leadership has made it clear request: let all the people can enjoy the radio TV provision of basic services and public services, the majority of radio and television delivered to every household in rural areas.

Live digital satellite broadcast of the commercial operation of multi-channel coverage for the improvement and perfection of great significance, is conducive to the introduction of competition so that all channels in the market demand and industrial development continue to be adjusted. In order to live satellite and cable television, for example, in rural areas the user based on the coverage, with live satellite on the program to policy adjustments, the broadcast satellite will be diverted to rural development as part of cable television in the room, in the city and cable TV competition will be inevitable, the main focus of competition exists in both parties able to provide content and services, but the "catfish effect" will further stimulate the vitality of the market cable operators to accelerate the building of NGB network of cable operators to offer more value-added services and enhance services to users and, ultimately, cable TV operators transition to an integrated service provider to obtain a larger market opportunity. plus the broadcast on the satellite there are inherent disadvantages: can not do two-way interactive services, lack of local programming, etc. Therefore, the broadcast satellite commercial operations will not only not on the city cable TV have a big impact, but also to a certain extent, promote the cable industry. China Radio & TV Equipment Industry Association, the Committee of Experts Shi Guoqiang, deputy director, said, "the tender time of the identification and expansion of the scale for the country" Cultural Industry Promotion Planning "important complementary actions, the future user markets spread to the cities and live satellite terminal equipment market opening will be broadcast satellite industry, the direction of development." The second tender 8.7 million satellite TV set -top boxes to be distributed to China's poorest rural areas of , the dreambox is basically subsidized by the state gifts, hoping this group will serve as the main broadcast satellite commercial operations, as "clearly not realistic, encryption, lost their significance" and therefore the future of broadcast satellite commercial operations will be the subject still in the city.

Guide language: In the three months after the postponement due to a number of factors, the second round of bidding will be broadcast live satellite terminal equipment to restart in October, the project plates for the 8.7 million units, compared with the first phase of an increase of 5.04 million units. Meanwhile, live satellite on 48 satellite TV channels continue to be retained, the previous local radio and television department for programs to reduce by half the proposal was rejected, but the encryption scheme program to be determined.

Guide language: In the result of many factors that delayed three months after the second round of bidding will be broadcast live satellite terminal equipment to restart in October, the project plates for the 8.7 million units, an increase compared to the first phase of 504 million units. Meanwhile, live satellite on the 48 satellite TV channels continue to be retained, the previous local radio and television department for programs to reduce by half the proposal was rejected, but the encryption scheme program to be determined.

Live Star "is a short radio and television broadcast satellites, direct broadcast satellite in June 2008," in the Star on the 9th, "The successful launch, carrying the National Rural TV" all villages "mission. Chinasat 9 launch and space segment and control by the operating companies - China broadcast satellite companies, the ground segment EPG and data broadcasting services operating platform from the ground - SARFT Wireless Bureau is responsible for maintenance and operations. Chinasat 9 last year, was successfully launched June 9th and provide services after the 2006 years, October 29 launch of the "Sino-II" satellite due to technical failure can not be used to bring the star No. 9 became the first one direct broadcast satellites. late last year began to provide services to every village, in November last year, the first a number of centralized bidding and purchasing 3.66 million sets of reception facilities in all villages have been distributed to the remote areas, an effective solution to the mountainous and remote areas, radio and television broadcasts problem masses.

Live Star rapid development far beyond the development of cable television for the first time from the beginning of the second tender to tender less than a year, live satellite set-top box sales of well over 30 million units, China's cable digital TV take six years to develop to 5 more than 10 million units, thus speculated that the development of live satellite will hinder or even abandoned in China for Digital Cable TV for all their efforts to promote universal access. Some analysts said: "The main consideration should be the star prior to these programs has been to facilitate the encryption test, select is not on the satellite program will be merely to add an unnecessary extra work. "subversion against the previous channel for broadcast to retain half of the original 48 channels satellite programs, different opinions, disputes thermal effect. local cable sector is relatively strong opposition, they think people watch program is not possible, only 48 sets of live satellite TV programs you can make almost 20% of wired users to divert away. cable television is only 70 ~ 80 channels, plus pay-channels, only a hundred to one, there do not have the conditions of competition, if the join in this "war", the number of users streaming the impact of free programs, will push the cable down the dangers of the development. Of course, some people supported the retention of 48-channel initiatives, live satellite to public the nature of a conclusion came out, if the substantial reduction in channel, right before the commitment to support all villages contrary, credibility and even more difficult to compensate for the loss of public interest.